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I'm CyCy.
I create what I love.

CyCy_Creative Branding Strategist_edited.jpg

I'm a creative brand and content strategist.

I am a creator.

I create what makes me feel fulfilled.

I am a writer.

I write my world in which love flows.



Brand Strategy

Every business is unique. Every brand has its DNA. Besides being data-driven, DNA is what sets you apart from your competitors.

I craft ideas by analysing the gap to find the potential DNA of your brands. Meanwhile, I embed sustainability into brand strategy so as to grow your business sustainably in the digital age.

  • Research & Data Analytics 

  • Industry and Landscape Insights

  • Brand Concept Ideation 

  • Brand DNA 

  • Segmentation

  • Positioning 

  • Brand / Product Naming 

  • Brand Messaging 

  • Storytelling

  • Launch Strategy 

Content Strategy

To understand where you are, the what, why, and how.

I provide a complete guide that leads you through inexperience and incompetence, covering the following services:

Research & Planning:

  • Market Research & Analysis

  • Business Landscape Insights

  • Google & Baidu SEO

      - Website Optimisation Audit

      - Keyword Research

      - Competitor Analysis

      - On-page Optimisation

      - Link Building

  • Content Guidelines

Social Media Marketing

To target the right audiences, increase your brand awareness, and grow your business. 

I guide you to level up your social channels with an execution-ready strategy.

  • Strategy & Content Planning

  • Account Management

  • Social Media Advertising

  • Community Management & Localisation

  • Influencer Marketing

Content Design

I analyse the gap and design a data-driven and robust content strategy that sets you apart from competitors.

•    Idea Generation
•    Content Planning
•    Content Recommendations


I tailor innovative content solutions that resonate meaningfully with your target audience.

  • Link building

  • Content Creation

  • Content Optimisation 

Advisory & Consultation

I'm your consultant, advisor, and digital transformer.

I gain the latest business and industry insights and provide you with perceptive landscape analysis and recommendations.

Featured Work

Featured Projects



Oral Health Care

Oral Health Care

Digital Marketing

Digital Marketing

EdTech | STEAM | Education

EdTech | STEAM | Education

Fashion | Jewellery | Lifestyle

Fashion | Jewellery | Lifestyle

Supply Chain Management

Supply Chain Management


I've worked with

The Lady Who Techs

The Lady Who Techs


I emerged from my worst moments and transformed myself into a digital creative. From Supply Chain Management/International Trading to Digital Creative World—where my passion lies, time witnessed my transformation.


Writing changed my life. I feel the power of every word I write. It's just like electricity flowing through my veins. Who am I? Why am I here? I used to ask myself these two questions. Fortunately, I've found the answer. 


TECH SHOULD BE USED PROPERLY TO CREATE A BETTER WORLD FOR EVERYONE. There’s still a lot of the unknown waiting for us to explore. My belief and curiosity drive me to pursue the true purpose of technology. 

My Stories and Journey to Creative World

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Everyone creates.​

I am also creating mine.

CyCy is a digital transformer_edited_edi
My Stories and Journey to Creative World

Let's get to work!

I'm a digital transformer.

I'm here to help you transform and thrive!

I'll talk to you soon!

Shenzhen | Guangzhou | Shanghai, China

Planet Earth, Solar System, Milky Way Galaxy

  • CyCy - Creative Brand & Content Strategist
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