Services
Brand Strategy
Every business is unique. Every brand has its DNA. Besides being data-driven, DNA is what sets you apart from your competitors.
I craft ideas by analysing the gap to find the potential DNA of your brands. Meanwhile, I embed sustainability into brand strategy so as to grow your business sustainably in the digital age.
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Research & Data Analytics
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Industry and Landscape Insights
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Brand Concept Ideation
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Brand DNA
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Segmentation
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Positioning
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Brand / Product Naming
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Brand Messaging
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Storytelling
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Launch Strategy
Content Strategy
To understand where you are, the what, why, and how.
I provide a complete guide that leads you through inexperience and incompetence, covering the following services:
Research & Planning:
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Market Research & Analysis
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Business Landscape Insights
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Google & Baidu SEO
- Website Optimisation Audit
- Keyword Research
- Competitor Analysis
- On-page Optimisation
- Link Building
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Content Guidelines
Social Media Marketing
To target the right audiences, increase your brand awareness, and grow your business.
I guide you to level up your social channels with an execution-ready strategy.
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Strategy & Content Planning
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Account Management
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Social Media Advertising
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Community Management & Localisation
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Influencer Marketing
Content Design
I analyse the gap and design a data-driven and robust content strategy that sets you apart from competitors.
• Idea Generation
• Content Planning
• Content Recommendations
Copywriting
I tailor innovative content solutions that resonate meaningfully with your target audience.
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Link building
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Content Creation
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Content Optimisation
Advisory & Consultation
I'm your consultant, advisor, and digital transformer.
I gain the latest business and industry insights and provide you with perceptive landscape analysis and recommendations.
The Lady Who Techs
TRANSFORM
I emerged from my worst moments and transformed myself into a digital creative. From Supply Chain Management/International Trading to Digital Creative World—where my passion lies, time witnessed my transformation.
WRITE & INSPIRE
Writing changed my life. I feel the power of every word I write. It's just like electricity flowing through my veins. Who am I? Why am I here? I used to ask myself these two questions. Fortunately, I've found the answer.
TECH & CARE
TECH SHOULD BE USED PROPERLY TO CREATE A BETTER WORLD FOR EVERYONE. There’s still a lot of the unknown waiting for us to explore. My belief and curiosity drive me to pursue the true purpose of technology.
Let's get to work!
I'm a digital transformer.
I'm here to help you transform and thrive!
Shenzhen | Guangzhou | Shanghai, China
Planet Earth, Solar System, Milky Way Galaxy